What we offer
What we offer
Turning sport into your Strategic Access
The Swiss Institute of Sports Diplomacy provides fee-based services for institutions and professionals who need to work effectively in and around the international sports sector. Our work is designed for current and future diplomats, departments of foreign affairs and other ministries, public authorities, businesses, sponsors, investors and sports organisations.
We combine executive education, confidential advisory work and curated access to the Swiss and international sports ecosystem. This allows our partners to engage sport with a clearer understanding of governance, diplomacy, reputation, commercial positioning and institutional practice. For diplomats and public officials, we offer practical preparation for roles that involve contact with sports federations, event organisers, host authorities, sponsors and international bodies. For ministries and public institutions, we provide structured support on engagement strategy, policy questions, representation and stakeholder relations. For businesses, we offer a route into sport through informed partnerships, strategic introductions and access to relevant networks.
Who we work with
We work with serving diplomats, future diplomats, embassy staff, permanent missions, civil servants and ministerial teams that need a working knowledge of international sport as a policy and diplomatic environment. We also work with companies, sponsors, investors and commercial partners seeking a serious and informed entry point into sport or specific countries or sports assets. This includes organisations that want to understand the institutional landscape, develop partnerships, approach governing bodies, or position themselves more effectively within the Swiss and international sports sector.
Our services
Executive education
We deliver short executive programmes, masterclasses and tailored courses for diplomats, public officials, sports executives and senior professionals. These formats are practical, case-based and designed for institutional use. Topics may include international sports governance, sports diplomacy, institutional negotiation, major event strategy, stakeholder management, compliance, protocol, crisis management, geopolitics of sport and reputational risk.
The following executive education intake dates were added as working programme markers: 1–3 October 2026 intake
Concluding with Switzerland vs Slovenia on 3 October 2026
Venue to be confirmed, Switzerland 16–18 November 2026 intake
Opening with Switzerland vs Scotland on 16 November 2026
Venue to be confirmed, Switzerland
Explore our executive education Contact us to reserve your place.
Advisory and policy hub
We provide confidential, commissioned advisory support for public authorities, cities, cantons, companies, sponsors, investors and rights-holders. This work can include stakeholder mapping, strategic briefings, governance analysis, event diplomacy, public affairs support, reputational assessment and guidance on how to engage with sports institutions in Switzerland and abroad.
Request an advisory conversation
Diplomatic sports dialogue
We convene private roundtables, closed discussions and targeted dialogue formats for clients who need relevant access rather than broad exposure. These formats are designed to connect decision-makers from diplomacy, public institutions, business and sport in a structured setting. They support relationship-building, policy discussion, partnership development and institutional understanding.
Discuss a dialogue format
Partnership and access to sport
We help business partners and institutional clients build meaningful access to sport through informed engagement rather than transactional visibility alone. This may include identifying the right entry points, understanding the governance environment, assessing partnership opportunities, meeting relevant actors and developing a position that aligns commercial aims with institutional realities.
Organise an event with us
The Strategic Arena
The Strategic Arena is our platform for organisations that want sustained engagement with sport as an international field. It brings together executive learning, applied analysis, strategic exchange and project support for partners who want to strengthen their presence, understanding and relationships across the sports ecosystem.
Learn about The Strategic Arena
Sherpa Services
The Institute also offers tailored sherpa services for sports bodies seeking to establish a presence in Switzerland. This support is designed for organisations that want to become more institutionalised, better connected and more closely integrated into the international sports ecosystem based here. Our assistance can include office set-up, local logistics, accommodation, introductions to relevant stakeholders and guidance on navigating the Swiss institutional landscape. This service is particularly relevant for sports seeking closer proximity to the International Olympic Committee and other international federations and governing bodies based in Switzerland. It offers a practical route for organisations to strengthen their position, develop the right contacts and build an effective base in Geneva or elsewhere in the country. Switzerland’s tradition of stability and neutrality provides a distinct environment for constructive exchange.
Dominique Blanc
Why partner with us?
Our offer is built for partners who need more than a one-off event or a general introduction. We provide a structured way to work with sport as a diplomatic, institutional and commercial environment.
For diplomats and ministries, this means better preparation, stronger institutional awareness and more informed engagement.
For businesses, it means access to sport through a credible, well-framed and strategically managed approach.
For all partners, it means working with an institute focused on the intersection of sport, public affairs and international relations.
Partner with us to access the international sports ecosystem through executive education and strategic advice
The real story behind Switzerland's rise as the world's premier sport governance hub
Swiss SPORTS DIPLOMACY
There is one country in the world that, for better or for worse, is firmly associated with international sport governance. It comes to mind if you were to think about structures such as the International Olympic Committee or the Fédération Internationale de Football Association, but it also hosts countless other international federations for a myriad other sports, associations and organisations that play a very important role in the orderly functioning of sport globally. You would not get any prizes for guessing Switzerland here.