Why the Swiss Institute of Sports Diplomacy?
The Institute’s mission is to strengthen the strategic capacity of sport as a global governance actor.
We aim to:
- Equip leaders with advanced diplomatic and governance competencies
- Facilitate structured dialogue between public authorities, international organisations, cantons, civil society and sports institutions
- Protecting the Swiss sport ecosystem, advancing education and sports diplomacy, promoting Swiss stakeholders, and using sport as a platform for connection and international cooperation.
- Promote ethical standards, transparency and institutional stability
- Preserve and transmit Swiss unique governance heritage in international sport and diplomacy
- Through education, advisory services and high-level convening, we contribute to positioning Switzerland as a neutral and trusted hub for sports governance & diplomacy.
Through education, advisory services and high-level convening, we contribute to positioning Switzerland as a neutral and trusted hub for sports governance.
A Platform at the Intersection of Sport and Diplomacy
Geneva is one of the world’s principal centres for multilateral dialogue. The Institute leverages this environment to create structured engagement between:
- International sports federations
- Financial and Business Hub
- National governments and diplomatic missions
- Swiss federal and cantonal authorities
- International organisations & Foundations
- Academic institutions
- Global NGOs and civil society organisations
- Strategic partners from the private sector
By bridging these communities, we foster informed decision-making and long-term institutional stewardship.
Registered (pro) as Association Suisse
Read our Statuts (write us an email)
Our Values
- Neutrality
- Integrity
- Excellence
- Responsibility
- Inclusiveness
- Long-term institutional stewardship
- Sustainability
Leadership team
The Swiss Institute of Sports Diplomacy (SwISD) is a Geneva-based platform that aims to strengthen global sport governance, advance sports diplomacy and protect the Swiss sport ecosystem.
We are proud to have a team of over 12 dedicated partners and here our key leadership.
Dominique Blanc
President
Football executive and president of the Swiss Football Association (SFV/ASF), with longstanding leadership in FIFA and UEFA governance.

Olivier Jarosz
Executive Director
Sports strategy expert focused on geopolitics, club development and accessibility across international football. Sports diplomacy author.

Dr Marie Legrand
Academic Advisor
Dr. in Education Sciences, leadership coach and supporting individuals and teams in leadership development and relational intelligence.
